The epidemic caused by COVID-19 has caught many organizations unprepared for teleworking in order to continue their activity. Still, beyond the technical challenges that the…
As in other marketing fields, new technologies have substantially modified the way of managing the launch of a new brand or product. The uncertainty of…
What is "gamification for companies"? Gamification can be defined as the application of game-design elements and game principles in non-game contexts. In other words, it…
What is employee engagement or employee satisfaction? Employee engagement is a set of emotional bonds that employees establish with their company, and these bonds affect…