Five warning signs that it is time to use gamification

By 19/07/2019 April 17th, 2020 No Comments
Gamifica tu proyecto - Gamificación para empresas - Playmotiv

If you see one of these five warning signs, you have to start using gamification in your commercial teams’ dynamics

Below you will find some of the warning signs that will let you know when you have to start using gamification with your teams.

Sales stagnation

Despite the fact that there are many factors responsible for this stagnation, companys’ response is “to look outside” and adopt solutions focused on the end customer. However, our experience showed us that if we slightly boost our internal teams’ motivation we will obtain better results. And our sales will increase up to 20%. Besides, this investment in our teams’ work experience will give us better results in the long term.

“Quality means doing it right when no one is looking”

Henry Ford, founder of Ford Motor Company

Poorly motivated teams

You can be sure that your team members are not motivated if they always do their tasks automatically, do not make any suggestions, do not share their achievements. Avoiding leading new projects, or being always negative or not refusing anything are other signs. If this happens, they need to “fall in love” again with their work, so you need to remind them why working in your company was the best choice. But you especially need to prove them that their individual work is important for the company. You can do all this through gamification and .

“There is nothing more important in business management than knowing how to motivate people. One motivation is worth ten threats, two pressures and six reminders”

Lee Iacocca, CEO of Chrysler Corporation during the 1980s

High employee turnover

In order to retain talent in the company, it is necessary to improve the feeling of belonging and make employees feel that they are a relevant part of something bigger than themselves. Thanks to gamification, not only well-done work is publicly recognized, but also the innovative spirit of the company and its willingness to take care of the employees is revealed. This encourages fair and open competition between employees without causing “professional cannibalism”. Besides, gamification is not only aimed to improve productivity. It also can benefit employees training by offering them a chance to grow professionally in a pleasant and attractive way.

“A business has to be involving, it has to be fun, and it has to exercise your creative instincts”

Richard Branson, founder of the Virgin Group

Poor internal communication

Companies are composed of a different groups of people, and we know that some people find it difficult to communicate with others. Miscommunication can be caused by poor social skills, lack of personal connection between co-workers and supervisors, or even by the perception that opinions are not appreciated. In any case, relevant information is lost and there are negative consequences for the company. Gamification implies the creation of an informal interpersonal interaction space to strengthen ties between co-workers. However, if a company specifically wants to improve this aspect, it is possible to create a game with this goal where teams will improve their bonds.

“Hire character. Train skill”

Peter Schutz, former CEO of Porsche and founder of Harris and Schutz

Know (and recognize) better your teams

You can optimize your resources through gamification because in the era of IT everything is recorded. Do you know that you can use the data generated by your team’s operations as a tool to know them better individually and publicly acknowledge their work? Gamification can help you to take advantage of your own metrics in order to better understand your teams’ strengths and weaknesses, so you can improve what is not working properly and keep what is working well.

“Anything that is measured and watched, improves”

Bob Parsons, founder of GoDaddy Group

Our experience in gamification

We think that gamification is a solution and a way of preventing these five warning signs from happening. It allows to acknowledge well-done work and detect the work that needs to be done. It is possible to take out the best of each member of a company and better optimize the use of the resources at the same time through gamification. To sum up, in Playmotiv we know that gamification works, so this is why we prefer to demonstrate its effectiveness with facts and not only with words. As Walt Disney said: “The way to get started is to quit talking and begin doing.”